Video Marketing Strategy | ProductiveandFree

As the world digitizes, social media video marketing is becoming an increasingly important tool for businesses to reach their target audiences. It is one of the most effective ways to connect with customers and promote your brand.

Videos allow customers and clients to see your products and services in action. It also allows you to show off your company culture. The following are some reasons for including video marketing in your marketing plan.

Video content is simple to follow, intriguing, and memorable.

Compared to other content forms, video grabs viewers' attention for a long time. It leads to greater exposure and engagement.
About 82% of total internet traffic comes from videos.
Repurposing videos on a variety of websites is possible. It includes LinkedIn, Facebook, Instagram, and YouTube.

But how do you create a strategy that will lead to success?

Here are seven steps to creating a successful social media video marketing strategy:

Define your goals.
Identify your target audience.
Decide on the platform.
Decide on the format of your videos.
Create compelling content.
Video Post Production.
Scheduling and Promotions.

1.Define Your Goals

Whether you are a beginner in video marketing or not. You require a clear plan before moving further. This strategy outlines the objectives, system components, interaction guidelines, and success criteria. It functions as a form of a roadmap.

Setting clear goals is the first step in attaining the intended outcome from the commercial. For each objective, a different kind of video content is necessary.

Ask yourself these questions while setting goals.

Why make a video in the first place?
What outcomes do you anticipate?
How will this objective benefit the audience?
When should you achieve it?
Which objective is the most important?

If you focus on the marketing stages, You need to fit your videos into each stage of the marketing funnel.

You, then, can proceed once you have established your goals.

2. Identify Your Target Audience

Knowing your audience is the second step in creating videos that appeal to them. If you haven't already done a sufficient amount of research on your target market, now is the time.

Create the criteria that will make up your ideal buyer persona in further detail. You can generate content and know where it will receive the most views from your target audience if you have this vital information at your disposal. Answer these questions to understand your audience better.

Whom are you trying to reach?
What kind of content is required by your audience?
On what channels do they watch videos?
What responses do they have to the videos you make?

You can determine who the target audience is by responding to these questions. Then, you'll have a better idea of the kinds of videos that appeal to this demographic.

3. Decide On The Platform

After choosing your objectives, consider where your target audience would prefer to see the video. There are several platforms available today that promise success in video marketing.

Video marketing heavily relies on user demographics. The most popular social media platforms in 2022 are Facebook, Youtube, and Tiktok. So, to avoid making a mistake, start with one of these three channels.

4. Decide On The Format Of The Videos

Concentrate on the type and style of your videos after defining your objectives and selecting the platforms. There are multiple types of videos that you can make too. Some of them are:

About us videos: These videos assist companies in showcasing their human side. They provide a window into the corporate culture as well.
Product videos: These brand stories outline the characteristics and advantages of a good or service.
Explainer videos: These videos are made to draw in viewers. They often include usage instructions for a product and a compelling call to action.
Promotional videos: Promotional videos aim to advertise a good or service. They publish material that directly invites potential customers to try the product.
Customer Testimonials: These are social-proof videos for a brand. After using the product, customers spoke about how it changed their life.
Event Videos: Covering meetings, seminars, launches, and other corporate celebrations using these recordings is a fantastic idea. They are excellent at making audiences feel included, no matter where they are.

Make your video material helpful or educational to draw in the correct audience. It may be a little explanatory video of 30 seconds for Instagram or two minutes for your YouTube channel. Your video marketing plan will work as it meets the search intent.

5. Create Compelling Content

Your videos need to offer value to your viewers if you want them to stick around until the end. Whether it is entertainment value, educational value, or both, make sure your videos are worth watching.

There is no one answer to this question since it will vary depending on your brand. It should include your target audience and your overall marketing goals.

However, some tips for creating a compelling social media video content include:

Social Media Video Content | ProductiveandFree

Keep it short and sweet: People have short attention spans when scrolling through social media, so make sure your videos are concise and to the point.
Use strong visuals: A video is a very visual medium, so make sure your videos are visually appealing and easy to follow.
Tell a story: A great story can be very compelling, so try to tell a story with your social media videos.
Be creative: Be creative with your videos and think outside the box to make them stand out from the rest.

6. Video Post-Production

Post-production is the process of editing and finishing a video after it is shot. Video editing is crucial in social media video marketing because it can improve the quality of the video. Using an easy video editor, you can make videos more engaging and more effective in conveying the message that the brand is trying to communicate.

Post-production video editing can fix errors during the shoot, such as wrong lighting or sound. Using a video editor, like the popular platform Vimeo, may seem tedious, but learning it will help your business in numerous ways. The post-production phase aids in the development of stunning videos. Therefore, at this point, be sure to spend enough time with your team.

Video Post Production | ProductiveandFree

7. Scheduling and Promotion

Even though most people have access to social media, they only use it occasionally. Therefore, it is ideal to engage with your audience during their peak usage of these channels.

Do not consider social media videos to be one platform. Frequently promote live streams if you want to attract a large audience to tune in at the appropriate moment.

Many videos can be created after a single filming session. But when you are promoting videos, you must always think big. You can edit different videos to make new ones or use them for promotion.

Conclusion

Videos are the future. Social platforms have already started making video content the priority. No brand can therefore afford to undervalue the influence of social videos.

We hope this article has given you a clearer understanding of social video marketing. Follow all the steps mentioned above to craft a great video marketing strategy and engage your audience.